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Being A Practicing Surgeon, Atul Gawande Essay - 1699 Words

Being a practicing surgeon, Atul Gawande approaches the dilemma of aging from a unique perspective. The study and implementation of traditional medical practices, he suggests, contributes to a problem solving, solution-based approached to over coming the hurdles of old age. The medical field, he says, puts the entirety of its focus on fixing the concrete problems that patients come into the emergency room with, instead of focusing on the best overall solution to satisfy the patients primary desires at the end of life. It is a very valid and important point. Why put tens of thousands of dollars into a chemotherapy treatment plan to lengthen a persons life, if it only ends up yielding a few extra weeks and causes tremendously more pain and suffering? At what point does being alive become not worth it, especially when the patient sees not benefit, but more suffering? This is the issue within the modern medical system that bridges the gap with medicine and aging studies. Aging studies, w ith its theories and concepts, hopes to present a solution to the problem that Gawande points out in such detail and with so many personal examples. How can the things that are most important to the patient be provided without all the intrusiveness and extraordinary expenditures of our healthcare mentality? In summary, aging studies seeks to mend the discontinuity between the stone-faced objectivity of medical solutions and, as Gawande puts it, â€Å"what matters in the end†. Being Mortal, in one wayShow MoreRelatedThe Soul Of A Doctor Essay1752 Words   |  8 Pagesnurse, and anytime I would wait for her shift to end in the office, I would watch her do tons of paperwork that took up to three hours to complete. It drove me insane, but as I grew older, much older, I realized I wanted to help people. My idea of being a doctor expanded when I would read many articles on social media about their experiences that made them become some of the best doctors in the world today. When it came time to pick out my summer reading book, I had two choices. The first book wasRead MoreA Research Study On Situational Blindness Essay1723 Words   |  7 PagesIt is truly fascinating the amount of trauma and mutilation that one human being can endure. Subdural hematoma, aortic rupture, diabetic ketoacidosis, internal and external blast injuries, acute myocardial infarction, or even third degree burns are no match for modern medicine. In times past, these conditions or injuri es were beyond the physicians control and presumed fatal to the individual. However, survival percentages are now higher, and can be attributed to medical advancement and the use ofRead MoreTheme Of Being Mortal1271 Words   |  6 PagesBeing Mortal and its Consequences 1. Introduction In Being Mortal, Atul Gawande uses his experiences as a surgeon, professor and public health professional to discuss many facets of Western end-of-life care and the process of growing old in a modern age. Overall, I have found that three overpowering themes in this novel are security versus autonomy, a need for pragmatism surrounding the concept of death, and our medicalized society’s devaluation of hospice and palliative care. Regarding these themesRead More Increased Patient Responsibility1565 Words   |  7 PagesPatients visit their doctors expecting to be diagnosed, prescribed, and treated. For several patients, this optimistic outlook is in fact the order of things. But, for many others, medicine is an experimental endeavor and very human in nature. Atul Gawande, in his collection of essays entitled Complications: A Surgeon’s Notes on an Imperfect Science, sheds light on this view of medicine as a field of possibilities and dead ends, improvements and failures. I n spite of the many changes brought forthRead MoreReview Of Atul Gawande s The New York Times Bestseller Being Mortal2112 Words   |  9 PagesIn the New York Times bestseller Being Mortal, surgeon and author Atul Gawande tackles just what may be the most difficult challenge of his profession, learning how to handle the ‘end-of-life process.’ Throughout his book, he recites the stories of several individuals, in which the trajectory from a state of independence to one of death can easily be traced in each. Although Gawande does acknowledge that death is inevitable, he emphasizes that individuals of society, especially those that work inRead MoreThe Value Of Teaching Bioethics781 Words   |  4 Pagesperspective, Dr. Atul Gawande, in his book, Being Mortal (2014), drives home several important points as a 50-year-old practicing surgeon at Brigham and Women’s Hospital in Boston. In his introduction, Gawande points to the weekly seminar he attended, â€Å"calle d Patient-Doctor—part of the school’s effort to make us more rounded and humane physicians†, indicating that, in his case, â€Å"the purpose of medical schooling was to teach how to save lives, not how to tend to their demise†. Furthermore, Gawande explainsRead MoreHistory Of American Medical Ethics825 Words   |  4 Pagesâ€Å"45% of pediatric residents queried in a 2004 study rated their ethics education as fair to poor (Kesselheim et al).† From an individual perspective, Dr. Atul Gawander, in his book, Being Mortal (2014), drives home several important points as a 50-year-old practicing surgeon at Brigham and Women’s Hospital in Boston. In his introduction, -Gawande points to the weekly seminar he attended, â€Å"called Patient-Doctor—part of the school’s effort to make us more rounded and humane physicians†, indicating thatRead MoreThe History Of Surgery : Surgery1581 Words   |  7 Pages10/1/15 The History of Surgery We’ve come a long way in medicine but the beginning was rough and painful. But what is surgery? Surgery is a profession defined by its authority to cure by means of bodily invasion. The risks of cutting into a living human being have always been feared, the benefits have only climbed slowly up and soon started to show improvements. But the changes to surgery have proved the development of the human races ability to heal their own. Surgery today is probably no longer theRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesPersonality? 147 Point/Counterpoint Millennials Are More Narcissistic 155 Questions for Review 156 Experiential Exercise What Organizational Culture Do You Prefer? 156 Ethical Dilemma Freedom or Lack of Commitment? 156 Case Incident 1 Is There a Price for Being Too Nice? 157 Case Incident 2 Leadership from an Introvert’s Perspective 158 6 Perception and Individual Decision Making What Is Perception? 166 Factors That Influence Perception 167 165 Person Perception: Making Judgments About Others

The Negative Consequences of Deforestation Free Essays

Earth without forests is a picture that most of human-kind presently could not conceive. Forests cover much of the planet†s land area. They are extremely important to humans and the natural world. We will write a custom essay sample on The Negative Consequences of Deforestation or any similar topic only for you Order Now However, deforestation has been consuming our forests. Deforestation brings about a lot of unexpected effects on the earth and results in many negative consequences. â€Å"If the current rate of deforestation continues, the world†s rain forests will vanish within 100 years-causing unknown effects on global climate and eliminating the majority of plant and animal species on the planet,† according to NASA†s Earth Observatory. Deforestation increases the greenhouse effect and accelerates global warming. It also causes erosion, and the silting of lakes or rivers is caused by soil erosion. The same source claims that deforestation is very hard to be stopped because â€Å"the causes of deforestation are very complex. † There are several reasons why this current trend exists. Deforestation occurs in many ways. People destroy or degrade forests because, for them, the benefits seem to outweigh the costs. Underlying causes include such issues as poverty, unequal land ownership, women†s status, education and the explosive growth of the population. Immediate causes are often concerned with a search for land and resources, including both commercial timber and fuelwood. One of the main indirect causes of deforestation is poverty, particularly poverty in rural areas. Although poverty is not a â€Å"principal cause† of deforestation, it is a living condition that the majority of people in this world must endure. While greed and power can be the motivations of some groups in society that deforest, survival and the desire to escape from poverty is what drives most people. Poverty is not only the socioeconomic environment that limits people†s economic options, damages health but also reduces income generating opportunities. It is an underlying condition that facilitates deforestation. There is some evidence from the industrialized countries of the North that suggests as societies become more economically secure they reach a point where the economic development pressures that drive deforestation are replaced by a growing environmental concern and a greater appreciation of environmental values. However, for most developing countries that point is off in the far distant future. Most tropical countries are very poor by U. S standards, and farming is a basic way of life for a large part of the population. According to NASA†s article, in Brazil, for example, â€Å"the average annual earnings per person is U. S. $5400, compared to $26,980 per person is the United States (World Bank, 1998)†, and in Bolivia, â€Å"which holds part of the Amazon rain forest, the average earnings per person is $800. † The rural poor have very few options. There are few prospects of off-farm employment in either the urban centers or the rural areas. Illiteracy further limits the options of many because they do not have the basic tools needed to pursue other economic alternatives to subsistence farming. With few alternatives available to them, the rural poor consider forests as a short-term solution to their economic problems. Deforestation happens as a result of poverty. More important than that, commercial logging is considered as the major direct cause of deforestation. NASA†s Earth Observatory asserts that â€Å"logging can occur selectively-where only the economically valuable species are cut or by clearcutting, where all the trees are cut. † The forces of large global markets for wood and wood products drive the scale of logging activities. Logging in the tropics does not in any way resemble scientific forestry and is often characterized by a â€Å"cut-and-get-out† mentality in logging companies. Forestry uses science and management skills to manipulate the natural vegetation to favor the long term production of a selected number of goods and services. In contrast, most tropical logging involves the short term exploitation of only industrial wood products with no eye to the future of the forests. The intensity of logging in Asia†s forests is much higher than in the forests found in America or Europe. The Food and Agriculture Organization (FAO) estimates: â€Å"About half the land area of South America and Europe is covered by forest, but only one-sixth of Asia’s land is forested. † And â€Å"a study in Indonesia found that when only 3% of the trees were cut, a logging operation damaged 49% of the trees in the forest,† as the article from NASA has noted. In addition, at the national level, governments sell logging concessions to raise money for projects, to pay international debt, or to develop industry. The logging companies seek to harvest the forest and make profit from the sales of pulp and valuable hardwoods such as mahogany. They use heavy machinery, such as bulldozers, road graders, and log skidders, to remove cut trees and build roads, â€Å"which is just as damaging to a forest overall as the chainsaws are to the individual trees,† according to the same source from NASA. Logging is done because of profits. Not only individual lumberjacks but also logging companies seek material advantage. Therefore, any country that does not have a suitable forest management will gain a higher level of deforestation by commercial logging. As we have seen, the causes of deforestation are very complex. Knowing the main indirect and direct causes help us improve our understanding of the causes and also the effects of climatic and environmental change, so that we may become more effective and efficient managers of our natural resources, as well as mitigate potential impacts from natural disasters. How to cite The Negative Consequences of Deforestation, Essay examples

Child protection training for professional - MyAssignmenthelp.com

Question: Discuss about the Child protection training for professional. Answer: Introduction Child abuse and negligence in raising them is becoming a social issue day by day in the land of Australia. The purpose of this self-reflection report is to highlight the issues of child abuse and how the situation can be improved by raising the awareness among the parents along with the practitioners who will be guiding the victims to come out of their phase of agony and pain. This report includes a description of the case study, an analysis of the situation, evaluation of the situation and a detailed confrontation section along with a section of reconstruction. Description What happened? From the secondary source, it was seen that there was a little 7 years old girl being raised by a 23 years old single mother. The family does not have a stable source of income and to support the family the mother has to do odd jobs and even had to choose the path of prostitution. The ambience of the family is dreadful for a growing child. It is seen that uncontrolled use of tobacco, alcohol and drugs are present in the family either by the mother or by known people of the mother is affecting the development of the child. From the secondary source of information, it was seen that the family currently resides at a small apartment in a poor living condition. The main arguments of this report are to highlight the factors of child abuse that has been seen in the provided short film. What social welfare skills I used To identify the issues of this assignment, I had to critically analyze the key stages of interaction with the client as a practitioner. I had to draw a strengths approach to determine the needed skills for working with various types of clients. The practice skills regarding social welfare allows a model of integrated practice that includes the chief components of the theories, phases, skills and context. As per the case studies it can be stated which welfare services are to be delivered. Personal experience What was I thinking and feeling After going through the case study I was somewhat shocked to see the fate of the little girl child. It is shocking that because of the negligence of the mother the child at the age of seven had to bear with so much agony and pain. The demand of the child was a peaceful ambience in the home and she wanted to get raised like other regular children. She was deprived from almost everything that a child of her age gets from the parents or from the other family members. From the case study what I perceived is that the issues regarding child abuse have become a social ill in the land of Australia which can potentially harm the future of the future generations of Australia. I strongly believe that the awareness regarding these issues should be raised among the parents of Australia immediately. How did I communicate with employees and service users After studying the case studies I generally evaluate and try to get the idea of each situation. After that according to the specific demands of the cases, I try to choose the ways of communication with the victims and with the volunteers of social welfare society. Ways I practice without discriminating and with respect Each time I deal with the victims of child abuse, I have to keep this thing in mind that I should not be judging them as with the child the parents are also getting victimized in these cases. I have to make sure that the identity of the individuals who got victimized should remain anonymous to ensure that they do not have to go through any harassment in the society. I have to particularly stress on a factor and that is throughout the process of counseling, I do not discriminate anyone for anything and that is one of the most important criterion of my work as a professional. Evaluation Positive and negative of the experience There are no positive factors and of this particular experience and it can be said the condition the child had to bear was unacceptable in the modern society. It is seen that children who get victimized by various sorts within the domestic environment, in most cases and get affected by the horrible memories of those incidents. There are various instances where these children got victimized by the family members, they have to bear gruesome pain and in most cases, they do not get justice. Analysis Sense that I can make from the experience From the experienced gathered while practicing over the years, I have seen that in a developed country like Australia, the situation is unacceptable, and it can be said that the future of the children of Australia are at stake. The government of Australia immediately needs to focus on these issues and act accordingly to ensure a brighter future for the future generations of the nation. All I can say in this context is that these practices of child abuse should be eradicated from the society as soon as possible. How it helped to develop practice wisdom We the practitioners tend to draw heavily on the knowledge acquired from experience, but practice wisdom is often neglected in social research works. Practice wisdom can be seen as a method of incipient induction. In this particular case, it can be said that the case studies are the major source of developing practice wisdom. While going through the case study, I got to know various aspects of child abuse and along with that I realized that there are many spaces for improvements in this field. In Australia, the government have a statutory responsibility regarding protecting the children from sorts of child abuse and negligence. Confrontation Values, beliefs and assumptions did I carry Negligence and abusing are the common forms of maltreatment and these activities encompass various complex issues and presents scopes for various research topics. Beliefs: By going through the case studies, I have developed a set of beliefs and those are: In most cases children get neglected and abused in the poor families, but there are several instances where the children had to go through these issues despite hailing from affluent family. Negligence is often projected as the fault of the mother, but for negligence of a child, all the family members should be responsible. In many cases, if the neglected and abused children get the access to the resources and education, it can potentially reduce the rate of negligence and abuses experienced by the children. Values: While going through this particular case study I realized that the practitioners like me should have a set of values in their minds before getting engaged to counsel the victims, and those are: I have to communicate in a manner that can sustain the hope and respect. I should look at the symptoms like adaptations. I should teach the victims to monitor their responses and the complex thoughts. I should give the clients a feeling of assertiveness. I should make sure client empowerment and collaboration. I should keep the secrets of the clients safe. Assumptions: After going through various case studies, I have made some assumptions regarding the issues of child abuse and neglect; those are mentioned in this section. All the families should present both protective factors and risk factors to some extent. It can be said that the families who show various risk factors and minimal protective factors, it is much likely that the children hailing from those families are prone to experience sorts of child abuse or negligence. How do they differ from the values, assumptions and beliefs of others involved It is a possibility that the values, beliefs and assumptions I carry may differ from the other individuals involved with these issues of negligence of children and sorts of child abuse. In this context, it is worth mentioning that it is important that how an individual perceive a matter and that can potentially determine the values, assumptions and the beliefs of those individuals. The case studies are also important factors to build up a set of values and beliefs in the minds of the practitioners. Thus, it can be said that the experiences of the practitioners heavily influence the beliefs, values and assumptions of the practitioners. How do they connect to wider social and political forces It is seen that others who are involved with similar experiences (my colleagues), it is their responsibility to connect to the wider political and social forces. Recently, the government of Australia has taken a few initiatives regarding child protection issues and the practitioners should know those regulations. In my opinion, the other practitioners should get updated with the latest news and the social reforms regarding child protection issues, in order to help the clients. Ethical implications To be able to ease the pain of the victims of the child abuse and negligence, the practitioners should make good use of some ethical considerations. I strongly believe that the identity of the victims should not be disclosed without getting the consent from them. They should be treated with proper care and respect. The data collected from the primary sources by the practitioners from the victims should not be used in any other works apart from the academic purposes. The collected data should not be manipulated by the practitioners. Reconstruction What ways I think differently While going through the case study, I felt that I should not look at the case like just other professionals in this field and I intended to get to the bottom of the situation. What I saw is that in most of the cases poverty is the main driving factor that is bringing in social ills like child abuse and negligence regarding raising the children. I would rather talk to the parents of those children with sympathy and try to cure their mentality with more focus, as, if their mentality is not changed, the child might get abused or get neglected later also. I believe that with proper counseling it is my duty to give relief to the child victim, but along with that it is my duty to counsel the parents in order to save the children from future harassments. What could I have done differently I believe that I should have counseled the mother of the child and put in more effort in rectifying the ways of her living the life in order to safeguard the future of the seven years old girl child. I strongly believe that if her mother gets a decent job and starts living a healthy life, the future of the child should get better eventually. What will I do differently next time I believe that next time I should stress on judging the capability of the parents in raising the child. I think that if I see that the parents are not capable of raising a child in a proper way, I will take a few counseling sessions with the child and the parents and then call social welfare organizations to arrange a foster family for the child victim. In this way I will be able to secure a bright future for the child. Conclusion Thus to conclude, it can be said that child abuse and negligence in raising the children has become a social ill in Australia. Thus in recent years the federal government of Australia is stressing on improving the situation. These initiatives should have taken years ago in order to allow the victimized children to live a healthy life. In the age of rapid development physically and mentally if a child gets victimized by these heinous ills, it can potentially ruin the mental development of the child making him or her incapable to adapt to the changing situations. These experiences can potentially harm the development of a child. Thus in my opinion these kinds of social ills should be eradicated from the society as soon as possible. Bibliography Devries, K.M., Mak, J.Y., Child, J.C., Falder, G., Bacchus, L.J., Astbury, J. and Watts, C.H., 2014. Childhood sexual abuse and suicidal behavior: a meta-analysis.Pediatrics, pp.peds-2013. Hebert, S., Bor, W., Swenson, C.C. and Boyle, C., 2014. Improving collaboration: a qualitative assessment of inter-agency collaboration between a pilot Multisystemic Therapy Child Abuse and Neglect (MST-CAN) program and a child protection team.Australasian psychiatry,22(4), pp.370-373. Lonne, B. and Parton, N., 2014. Portrayals of child abuse scandals in the media in Australia and England: Impacts on practice, policy, and systems.Child abuse neglect,38(5), pp.822-836. Mathews, B., Walsh, K., Coe, S., Kenny, M.C. and Vagenas, D., 2015. Protocol for a systematic review: Child protection training for professionals to improve reporting of child abuse and neglect. Mathews, B.P., Bromfield, L., Walsh, K.M. and Vimpani, G., 2015.Child Abuse and Neglect: A Socio-legal Study of Mandatory Reporting in Australia-Report for the ACT Government. Commonwealth of Australia. Mrazek, P.B. and Kempe, C.H. eds., 2014.Sexually Abused Children Their Families. Elsevier. Pietrantonio, A.M., Wright, E., Gibson, K.N., Alldred, T., Jacobson, D. and Niec, A., 2013. Mandatory reporting of child abuse and neglect: Crafting a positive process for health professionals and caregivers.Child abuse neglect,37(2), pp.102-109.

Big Five Personality Test Results free essay sample

After taking the Big Five Personality Test, I found the results to be very accurate. My results were: 7th percentile in Openness to experience/intellect, 69th percentile in Conscientiousness, 31st percentile in Extraversion, 90th percentile in Agreeableness, and 27th percentile in Neuroticism. The results tell me that I that prefer traditional and familiar experiences, which is accurate for the most part. I do prefer familiar experiences but I am also not afraid of new experiences. I am very well-organized and reliable and I am good-natured, courteous and supportive to others. The results also say that I tend to shy away from social situations. This is the least accurate of the results. I am a shy person but after I am comfortable with my surroundings I become an outgoing person. The Neuroticism trait say that I am generally relaxed, which is very true. I do not let things bother me and I just like being calm and not having to worry about everything. We will write a custom essay sample on Big Five Personality Test Results or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page I was very surprised of how much this personality test was accurate. I did not expect it to be so accurate since other tests I have taken were not. I believe that these results will be relevant to my career choice, which is an accountant. Accountants need to be relaxed and able to handle working under pressure. Also, accountants need to be very well-organized. Since I was in the 8th grade, I always wanted to become an accountant. I believe that I will be able to become an accountant and that my personality is a good personality for an accountant.

Government Survelance essays

Government Survelance essays Everyone has probably seen those people walking around with those shirts that say I Read Your Email, but does one ever stop to think, Who really does read my email besides myself? This may be a question that people should start asking themselves. With todays technology and the governments ever-growing need to increase national security, email and other web-based documents may not be as private as one may think. Although controversial, some government surveillance of electronic communications plays an important role in national security. In todays technical world, there are many ways to communicate with others. With the uprising of the Internet in recent years, people have the world at their fingertips. Research is easier than ever to accomplish, and communication is easier and more fun. This technology is wonderful in the fact that it makes our lives easier. The problem is that it is making it too easy for criminals to communicate and plot their plans. These cyber-crimes are at an unbelievable high, and show no sign of slowing down. Crimes like terrorism, espionage, information warfare, child pornography, and serious fraud are all rising in occurrences, due in part to the Internet. The Internet makes it easy for people to confer about the crimes that they are getting ready to perform. Email and private Internet sites can be very useful to a group of terrorists. The FBI recently uncovered a plot that developed online between several groups of potential felons, to break into National Guard armories and to steal the armaments and explosives necessary to simultaneously destroy multiple power transmission facilities in the southern United States (FBI 2). After further investigation, they found that many of the communications of the group were occurring via email. Further investigation also showed that the group had been researching a chemical called Ricin, the world&a...

The influence of ink and color paintings in China art history Research Paper

The influence of ink and color paintings in China art history - Research Paper Example At the international scene, Chinese art has been doing extremely well especially in the western markets. This can be attributed to immigration of artists to western countries during Tiananmen Square uprising in 1989. Prior to this uprising, Chinese paintings and art were not properly established in the west, due o the fact that the country was locked from foreigners. Currently, Chinese art is among the most revered in the world. Artists concentrate on themes that are centered on their rich exotic culture, which has increased their popularity in the western world. It is worth noting also that most artist have adopted literati form of art to distinguish their art from the rest. ‘Admonitions of the instructress to the court ladies’ by Gu Kaizhi, is one such painting that has had a tremendous impact in the world of art. Dated back to the 8th century, this painting adopts the linear style of figure painting popular in the fourth century. Though two scenes are currently missin g, the painting had nine scenes initially. It is a political parody that criticizes the immoral behavior of an empress while at the same time instructing ladies on correct behavior. Due to its popularity, many a powerful men in history were in possession of this portrait. This is evident by the number of seals and inscriptions on it. Another example of a Chinese painting that has been the center of marvel among art lovers is ‘Along the River during the Qingming Festival’ by Zhang Zeduan. The painting depicts the street.

Business Models for High Tech Products Essay Example | Topics and Well Written Essays - 1000 words

Business Models for High Tech Products - Essay Example This limitation applies equally well to Apple’s other technological ventures such as the iPod, the iPhone and the iPad and others where it is obvious that Apple’s products target the upper segments of the market alone. This is more often done by Apple through differentiating their products with larger price tags for example the i-series of products from Apple is generally 30% or more priced from other market competitors. Whereas companies like Nokia have been ruling the market through domination of the underdog customer, Apple has chosen not to do so. Recently as other competitors have jumped into Nokia’s market share, the company has held steady because the lower end of the market is still firmly in its hand. In Apple’s case this is very different. Time and again Apple has found itself in troubled waters because Apple’s market segment (more appropriately targeted customer segment) has come under attack from other product makers. This has meant the bleeding of revenue to other competitors while Apple scrambles to innovate their products in the market segment under attack in order to keep relevant. The case of Windows 7 is very relevant in this regard. The introduction of Windows 7 hit the iOS market for computing solutions rather hard and Apple’s domestic computing solutions user drifted out of hand while Apple scrambled to recapture their interest. Had Apple been more diversified such as in the government and the corporate sectors, the threat would not have been that dangerous. Currently Apple derives most of its revenue from the mobile computing lineup consisting of the iPod, the iPad and the iPhone. The segment of mobile computing is expected to rise all the more in coming years as people would be looking for simple, lightweight mobile devices instead of grounded desktops and bulky laptops. The question now is how Apple plans to survive in an already crowded environment. Historically Apple has been providing its core and peripheral consumers with something new every other quarter or so but this run at innovation seems like dying down now. Future Course of Action Strangely enough Apple has always had the â€Å"Steve Jobs† stigma. As long as Mr. Jobs was online, Apple’s â€Å"applecart† seemed to move in the right direction. In this sense, Apple has always been a Jobs-centric company. The death of Steve Jobs in recent days might spell disaster for Apple as a company because previous runs with Jobs provide ground for such belief. Apple can already be seen entangled in a losing battle as the company’s most recent release the iPhone 4S was a complete disaster. The primary reason that the iPhone 2G succeeded was because it gave something to the market that was never there already even with the large variety on hand. Apple fanatics and others were all expecting Apple to come out with some new and innovative device that would once again revolutionize the world of smart phone s but Apple has failed to live up to these expectations. This serves as a beacon for Apple’s future course of action – the company should refrain from delivering half baked pizzas one after the other. The company needs to bring in something big and well planned and executed like Steve Jobs delivered the iPod lineage. For another thing, Apple needs to lower the price tags on its devices

Research Proposal Example | Topics and Well Written Essays - 1500 words

Research Proposal Example Knowing any potential impact would further lead to the investigation on how creditors would create any important accounting-related adjustments just to be able to ensure survival of their business. Thus, the following questions will be answered at the end of the study. This study will employ both quantitative and qualitative method of research through a survey questionnaire and personal interview. In the end, this study will lead to understanding the micro-level impact of DRO on lending and banking institution, and increasing the knowledge on the specific probable moves of banks and lenders to maximise their revenue on short-term loans amidst the implementation of DRO. The purpose of this research is to investigate whether the perceptions on Debt Relief Order (DRO) have significant impacts on the revenue of creditors especially those who have potential profit in offering short-term loans with high interest rates. Knowing any potential impact would further lead to the investigation on how creditors would create any important accounting-related adjustments just to be able to ensure survival of their business. One of the ways in order to protect an individual or a company from exact financial obligation from creditors is to file bankruptcy (Elias, 2011). This is a way of doing something to secure any form of financial obligations that could no longer be handled accordingly. However, in any way this is also a remarkable opportunity to actually create a fresh start when it comes to financial concern of an individual or organization. On the other hand, this also has a remarkable impact on the part of the creditors. Although, individuals who are in financial trouble may actually find it hard to secure financial support in the future for not being able to pay any accounts payable, insolvency on their part could create at some

World Cuisines In Kerala Cultural Studies Essay

World Cuisines In Kerala Cultural Studies Essay Kerala was and is known all over the world for its rich spices. Hence from ancient times many people from the West and East came to Kerala in search of the rich and rare spices. This impact with the rest of the world had its effects on the culture, food and religion of the people of Kerala. Gradually the pure vegetarians became non-vegetarians. But they adopted their cooking of meat and fish to suit their convenience, palate and the availability of the ingredients around them. Thus they slowly evolved an indigenous cooking of their own which is a combination of distinctive cuisines and a harmonious fusion of many cultures and religions (Mathew, 2008). Owing to many reasons, much has changed in the culinary scenario of Kerala in the past four decades. The research looks to understand these changes and to obtain a clear picture of the dining trends and various aspects of the foods prepared in the households of Kerala today. 1.2 Aim of the Research The aim of the research is to analyse the changes in Kerala in the past four decades from a culinary perspective in terms of food, food preparation, eating and dining preferences of the natives. Change is inevitable and has many causes and effects. Over the last forty years, the economy of India has boomed. This is very evident in the state of Kerala. The migration of the natives to other states of India and other countries in search of better jobs and incomes has reflected upon the growth in the economy of the state as well. This led to major changes in lifestyle and also saw significant improvements in the items and provisions available on the market. All this has left the people of Kerala with better living conditions and a greater disposable income. This has also resulted in social exposure and cultural exchange to a great extent. Both partners in a married family doing jobs to support the family members is now common across the world, and it is no different in Kerala. This means that the availability of time to prepare meals at home is lesser. As a result of this people tend to use packaged ingredients to prepare food. Some even buy readymade dishes to have at home and many prefer to dine out since they cannot find enough time at home to cook meals. The research will examine all such changes in Kerala. 1.3 Motivation of the Research Gastronomy has become a major field of interest and study in the world today. People across the world are not only interested in their own cuisine and culture, but also that of other regions across the world. Being a student of Gastronomy, the researcher is keen to study the major changes in Kerala regarding the kind of food prepared in households and the changes in dining trends. The researcher would like to understand the religious and cultural taboos present in Kerala with regards to the type of food consumed and find out whether such ideologies are still being followed. 1.4 Objectives The researcher will be concentrating on understanding certain changes that took place in Kerala pertaining to the culinary world. To begin with, the researcher would examine the changes that have taken place in the way foods are prepared in households, i.e. how the preparation of ingredients have changed, how the utensils used to prepare food have changed and whether the dishes prepared in households are similar to what they were before. The researcher will also study the change in the dining trends in Kerala with a focus on the current dining trends in the major cities of Kerala including Thiruvananthapuram, Ernakulam and Kozhikode. 1.5 The Reach and Inadequacy of the Research This research in many of its aspects tends to obtain only a generalised view of the current culinary scenario of the state of Kerala. The study of the current dining trends is restricted to three major cities of Kerala. The research does not cover the cuisines of the minor communities present in the state. The time given for primary research is inadequate as there are many attributes to be covered in this study. The resources available for secondary research on this topic are few. 1.6 Research Structure The study has been divided into four chapters to provide a systematic representation of the research. The first chapter covers the aim and objectives of the research apart from an outline of the various cuisines of Kerala, festive foods and the major utensils used to prepare food in household kitchens across Kerala. Chapter two examines the research methodology where the qualitative method of research is a collection of data which is generated in verbal form. Observational surveys, depth interviews, open ended questionnaires, expert discourses and discussions are studied. The design of the research and methods of data collection and data analysis are discussed. In chapter three, the data obtained from primary research are analysed and interpreted to better understand the outcomes of the research. Chapter four summarises the findings, details the thoughts and opinions of the researcher and determines the scope for future research. At the end of the research, the researcher provides a bibliographical collage of notable works cited and referred to in the process of carrying out this study. 1.7 Kerala A Melting Pot of Cuisines Kerala cuisine as experienced today is an amalgamation of three different traditions Muslim, Christian and Hindu. Though all of them are made up of sub-denominational and regional practices and tastes, the Hindu tradition also has caste differentiations and overtones. 1.7.1 Moplah Cuisine The Malabar region of northern Kerala is the birthplace of the distinctive cuisine of the Moplahs, the Muslims of Kerala. The term Moplah derives itself from Mapillai, which means bridegroom or from Mahapillai which means a person held in high esteem. These Muslims are descendants of Arab traders who married local Kerala women, later expanding their ranks by conversion (Achaya, 2007). Majority of the Moplah population are settled in the northern districts of Kerala including Malapuram, Kozhikode, Wayanad, Kannur and Kasargod. The Moplah cuisine is noted for its liberal use of a wide variety of spices. 1.7.1.1 Dietary Laws Meats eaten by the Muslims are halal. They also abstain from consuming pork and alcohol as they are forbidden in Islam. 1.7.1.2 Specialities of the Cuisine This cuisine includes many kinds of biryanis and pilafs, not simply combining rice with meat and chicken, but also with many kinds of fish a natural development of a coastal state. Instead of using the long grained basmati that is the standard for biryanis and pilafs in northern India, Moplahs use kaima rice, a local short-grained variety. The Moplah biryani is made by cooking the rice, and meat or fish separately, arranging them in alternating layers, and baking with live coals from above and below. The mutton is cooked tender, and the rice is flaky. It is skilfully spiced with the right proportions of condiments. One difference between the Moplahs and the other Muslims of India is that the Moplahs do not make kebabs. Instead they have meats in a dry form or in rich gravies. Among their specialities is roast chicken made on the stovetop, instead of in a conventional oven. The chicken is stuffed with spices and a hard-boiled egg and slowly fried over a very low heat in a deep pot. Also, wheat and meat are combined in various ways. Wheat is coarsely ground for a porridge called aleesa, or it is left whole and combined with minced meat, for a dish called kiskiya. There are some exquisite dishes that are solely the product of Moplah imagination. One of the best known and most delicious dishes among the Moplahs is neichoru, which is rice fried in ghee with onions, cloves, cinnamon and cardamom. During the fasting month of Ramadan, the evenings dinner often consists of pathiri, and meat and chicken dishes. Pathiri is a bread made from rice flour. Some are thin like a chapati, some thick, and some are deep fried. After preparation it is sometimes soaked in coconut milk to keep it soft and to improve the flavour. The word pathiri comes from the Arabic word fateerah, which means pastry. Variants of pathiri include neypathiri which is prepared with ghee, poricha pathiri which is fried, irachi pathiri which is stuffed with meat and meen pathiri which is stuffed with fish. One of the most famous Moplah dishes is a dessert called mutta-maala, the literal meaning of which is A garland of eggs. Egg yolks are cooked in syrup until they form long strands. They are then removed from the syrup and spread out on a plate. An accompanying dessert, a snow-like pudding called Pinnanthappam, is then made by beating the egg whites until fluffy, blending them with the leftover syrup, and then cooking the mixture in a steamer. The soft, white confection is cut into diamonds and served with the yellow egg strands. The Kozhikode halwa is another famous dessert of the Moplahs. The Malabar Muslims have a distinguished culinary culture that flaunts tastes and flavours bearing strong influences of Arab, Mughal and local Kerala cuisine. 1.7.2 Syrian Christian Cuisine Christianity is believed to have reached Kerala in 52 A.D., much before it reached many European countries. Syrian Arab Christians fleeing persecution at the hands of the Muslims took refuge under the king of Kerala. They left a heavy influence on the cuisine of Kerala, which might explain why Keralian food is so different from its neighbouring Tamilian cuisine. It also explains the prevalence of non-vegetarian food in Keralian dishes. Kerala Syrian Christian Cuisine is basically the name given to the unique culinary style of the Syrian Christians, who live mainly in areas like Kottayam and Pala in Kerala. 1.7.2.1 Dietary Laws The most interesting feature of the Christian eating style is that the Christians do not have any dietary restrictions. All kinds of meats and alcohol can be consumed by them. All other non-Christian communities in India have certain restrictions on what they can eat or drink. 1.7.2.2 Specialities of the Cuisine The Syrian Christians have created a whole slew of recipes for meat including beef, pork, duck and chicken. Their best known dish is a Stew which combines pieces of meat with potatoes and a few other vegetables like carrots, beans and green peas in a lightly seasoned broth containing coconut milk. The stew is usually served with Appams, which are rice flour pancakes with white and thick but spongy centres, and golden, thin and crisp lacy edges. It can be a starter at an elaborate formal meal, or it can even be eaten at breakfast. According to late Ms. Thangam Philip, the Appam is a variation of the Dutch pancake with coconut milk, while Acchappam is a derivation of Dutch cookies (Kannampilly, 2003). Idiappam is another breakfast dish of cooked rice noodles, eaten with sweetened coconut milk or a meat or chicken curry. There are many types of Appams in Kerala. While the basic ingredient for any Appam is rice flour, the other ingredients, size and shapes vary. Among other Syrian Christian dishes there are several mouth-watering preparations. Chicken is cooked either in a spicy sauce made with both red and green chillies, star anise, and crushed cashew, or with grated and fried coconut. Duck is gently simmered with coconut milk. Beef Ularthiyathu has chunks of beef which are combined with large pieces of coconut and fried together with spices. This served with Kerala Parotta is also one of the most common meals at any thattukada. Thattukadas are the Kerala version of fast food joints. Other well known preparations include beef cutlets with Sallas (a salad made of sliced onions, green chillies and vinegar), Meen Peera a dry dish of fish with grated coconut, Meen Mulakittathu a fish preparation cooked in spicy red chilly gravy, and duck roast. Kappa Vevichathu is a mashed tapioca dish made by boiling pieces of tapioca combined with ground coconut and a variety of spices. It is tempered with mustard, curry leaves, brown onions and red chilli es. It is accompanied by Meen Mulakittathu. Other popular fish preparations include Meen Moilee and Meen Mappas, both of which are cooked in coconut milk. The Syrian Christians also brought with them their love for wild game including duck, and rabbit. The incorporation of these meats with the spices and cooking techniques that existed in India already created some very masterful dishes, including the stuffed, roasted duck that is eaten as part of a traditional Christmas feast. These people have made Kerala as well known for its variety of meat dishes as for its seafood dishes. 1.7.2.3 Savoury Dishes The main snack items include Acchappam, Neiappam, Unniyappam, Vattayappam and Avalose. Acchappam is a deep-fried rose-cookie made of rice, the name coming from the frame required to make it. It is a common snack item. Neiappam is a deep-fried, chewy dark doughnut made from toddy-fermented rice and jaggery. Unniyappam is made using rice flour, bananas, and jaggery in a special type of vessel called unniappa chatty. Its shape is somewhere between a small ball and a muffin. Vattayappam is a sweet, thick pancake made with rice flour, coconut milk, semolina and sugar. Resins and cashew nuts are also added for flavour. Avalose is a dish that uses a rice-coconut combination. The rice is fried in this. It can be eaten with jaggery, coconut and bananas. It can also be mixed with jaggery syrup and rolled into a ball, the size of a lemon, and is called Avalose unda. Wine is an important part of Kerala Syrian Christian cuisine. Another attractive trait of this cuisine is the liberal use of coconut oil, coconut milk, curry leaves and mustard seeds. 1.7.3 Hindu Cuisine The Hindus were the original natives of Kerala. Their cuisine primarily consisted of vegetarian dishes earlier, although some castes included certain non-vegetarian items in their cuisine. Majority of the Hindu population are settled in the southern and central districts of Kerala including Thiruvananthapuram, Kollam, Pathanamthitta, Alappuzha, Kottayam, Idukki, Ernakulam, Thrissur and Palakad. The Hindus of Kerala constitute primarily of three castes, including Ezhavas, Nairs and Nampoothiris. 1.7.3.1 Dietary Laws Consumption of beef and alcohol is strictly prohibited among all Hindus of Kerala and doing so often resulted in violence or excommunication during the pre-independence era. The Nampoothiris are strict vegetarians and avoid the use of garlic and onion. 1.7.3.2 Specialities of the Cuisine The Ezhavas form the largest Hindu community in Kerala. Appam and stew are the common breakfast items. The stew varies from fish in coconut milk with bits of mango, mutton in coconut milk, or merely sweetened coconut milk. A bread speciality is nai-patthal, in the shape of a starfish. Pachadi, a curd based dish made of finely chopped and boiled vegetables with coconut, green or red chillies and tempered in oil with mustard seeds, ginger and curry leaves is a famous dish of the Ezhavas. Desserts include various types of Pradhaman, which is prepared by boiling a certain main ingredient like green gram, banana, jackfruit or cooked rice flakes in coconut milk and flavouring with palm jaggery, cardamom and ginger powder and tempering with fried cashew nuts, raisins and coconut chips. The Nairs form the second largest Hindu community in Kerala. Traditionally, majority of Nairs were non-vegetarians as consumption of fish was permitted, while some sub-castes were strict vegetarians. Chicken and mutton dishes are also prepared in many Nair homes nowadays, but they were prohibited earlier. Breakfast items include Puttu, which is a steamed rice cake. Rice powder is moistened and layered with fresh shredded coconut and steamed in a special utensil called a puttu kutti. It is accompanied by either kadala (chickpea) curry, bananas, sugar, papadam, egg curry or boiled green lentils. Certain vegetable varieties though eaten by all Keralites, have special Nair associations. Popular dishes include Sambhar, Aviyal, Kaalan and Olan. Aviyal is a mix of a variety of vegetables including beans, carrot, yam, drumstick, etc. which are cooked with curd, ground coconut, shallots and turmeric powder and seasoned with coconut oil. Kaalan is prepared using plantain, curd and coconut. Olan is a dish of white pumpkin and dried beans cooked in coconut milk and coconut oil. Ada Prathaman and Paal-Payasam are common dessert items. The domestic cooking of meat and chicken by the Nairs is spiced and uses a great deal of coconut and coconut milk which tempers the dish to mildness. The Nampoothiris are Brahmins. Thoran is a chief dish of Nampoothiris. It is a dry dish made by stir frying vegetables with coconut and some spices. There are a variety of thorans, including cabbage thoran, carrot and beans thoran, ivy gourd thoran, etc. Thorans can be made with almost every vegetable. 1.8 Onam Sadya Onam is the most important festival of Kerala and is celebrated by all Keralites. It occurs during Chigam, the first month of the Malayalam calendar, which is between August and September. It marks the homecoming of the legendary King Mahabali. At the core of the festival is the Onam Sadya or Onasadya, a feast of almost 13 to 15 dishes. This can go up to 30 dishes at sadyas served in hotels and temples. Some of the main dishes include Sambar, Erisseri, Parippu, Thoran, Olan, Kaalan, Pachadi, Injipulli, Aviyal, Plantain Chips, Sharkara Varatti, pickle and Pappadam. Desserts include Paalada Pradhaman and Parippu Pradhaman. The sadya is always served on a banana leaf and is a completely vegetarian meal. 1.9 Earth, Stone and Metal The Cooking Utensils of Kerala The best known Malayali cooking utensil is the uruli made of bell metal. It is circular, squat and wide-mouthed and comes in many sizes. The other metallic utensils are the charakku, a large round cauldron with handles on either side of the rim, and the vaarpu, a large pan made of bronze. All these utensils are used to make payasam, sambar and curries, except kalan, pachadi, chutneys and pickles as they are sour. These dishes are made in a kalchatti, a utensil carved out of soft stone, with a mouth wider than its base. Generally a kalchatti is tall with the height being more than the circumference. The uruli, charakku and kalchatti get hot gradually and retain heat for some time, hence they are used for cooking everything except rice. The cooking of rice is done in a chembu, a low, wide-mouthed utensil made of copper a metal that heats quickly. Various long-handled metal spatulas of different types are used for stirring payasam and different types of gravy items. Generally wooden ladles are used for the vegetables so as not to bruise them and to transfer rice from the chembu into the serving baskets. Fish is cooked in a flat-bottomed, open-mouthed terracotta vessel called the meenchatti (meaning cooking utensil for fish). The Kerala style of preparing fish generally calls for slow cooking. This leads to two problems. The curry could easily brown and stick to the base of the vessel and stirring it could lead to the disintegration of the fish. Holding the rim of the vessel with both hands and swirling the curry around prevents these mishaps. The structure and design of the meenchatti allows for all these. It retains heat inside for a long time, thus aiding in slow cooking, and remains just warm enough on the outside, to permit the gentle swirling. The kadhai is used for all stir-fried dishes and for deep frying. In Malayalam, the kadhai is called cheenachatti. The appachatti is used for making Appam, the sevanazhi or idiappam press for Idiappam, and the puttukutti for puttu.

Symbolism in Hills Like White Elephants, by Ernest Hemingway Essay exam

In a well-written short story, different literary elements and terms are incorporated into the story by the author. Ernest Hemingway frequently uses various literary elements in his writing to entice the reader and enhance each piece that he writes. In Hills Like White Elephants, Hemingway uses symbols to teach the reader certain things that one may encounter during daily life. Symbolism may be defined as relating to, using, or proceeding by means of symbols (Princeton). The use of symbols in Hills Like White Elephants is utterly important to the plot line and to the fundamental meaning of the story. Through this use of symbolism, the reader can begin to reveal the hidden themes in this short story. Hemingway provides the reader with insight into this story, before it is even read, through the title. The girl in the story mentions the hills that can be seen from the train station and describes them as looking like white elephants. Jig is at a crossroads in her life, accompanied by her partner. She is pregnant and cannot decide whether to choose life for the baby, or to get an abortion. Throughout the story, she experiences persistent uncertainty over what she wants to do with her life. Whatever decision she makes will have a drastic impact in her later years as a woman. While seated at the bar inside the train station, the girl says, â€Å"The hills look like white elephants† (Hemingway). The hills that are spotted in the distance directly parallel the decision that Jig must make. Critic Kenneth Johnston was recorded stating, â€Å"A white elephant is a rare pale-gray variety of an Asian elephant held sacred by the Burmese and Siamese. The girl’s reverence for lif e is captured by this meaning of the phrase.† Johnston also says, â€Å"A white ... ...ephants.† Studies in American Fiction. Vol. 10. No. 2. Gale Group, 1999. 233-238. Web. 8 Jan. 2015. Link, Alex. Staking Everything on It: A stylistic Analysis f Linguistic Patterns in â€Å"Hills Like White Elephants.†. The Hemmingway Review. 23.2 (Spring 2004); 66-74. Rpt. In Twentieth-Century Literary Critisism. Vol. 203. Detroit; Gale, 66-74. Literature Resources from Gale. Gale. . 12 Jan. 2015 Rankin, Paul. Hemmingway’s â€Å"Hills Like White Elephants.† Explicator. 63.4 (Summer 2005): 234-237. Rpt. In Short Story Critisism. Ed. Jelena O. Krstovic. Vol. 117. Detroit: Gale, 234-237. Literature Resources from Gale. Gale. . 12 Jan. 2015. â€Å"Symbolism†. WordNet - About WordNet. Web. 25 Jan. 2015. . â€Å"Train†. University of Michigan. Web. 19 Jan 2015. .

Kantian Capitalism

Kantian capitalism focuses on the corporation as an individual with rights, the exercise of which is limited to the extent that the rights of others are affected. As such, the corporation and its managers are responsible for the consequences of their actions on others. A utilitarian perspective would present the argument that the liability of corporations in the effects of its actions depends largely on whether or not Kantian capitalism focuses on the corporation as an individual with rights, the exercise of which is limited to the extent that the rights of others are affected.As such, the corporation and its managers are responsible for the consequences of their actions on others. The Stakeholder Theory in Kantian capitalism focuses on a rights perspective however as there is no balancing of rights overstepped and benefits made. There is simply a remuneration of the said rights offended by the company’s acts, regardless of the number of people benefited or the extent of the g ood resulting from such act. A utilitarian perspective would present the argument that the liability of corporations for the effects of its actions depends largely on the extent to which the general public is benefited.The balance struck in this theory is between the rights of the stakeholders of the corporation with the consequences of corporate procedures. There is thus an acknowledgement that the corporation has a responsibility to those of the public disturbed by its actions, thereby placing value in each person and not merely justifying their losses as means to a greater good. The classical look at capitalism would not bother with the outside perspective as it would draw only into itself and its benefactors, in this case the stockholders. Management would then simply protect the claimant privileges of those contributing to the resources of the company, the stockholders and stakeholders. Kantian capitalism however looks beyond these assertive rights and places greater priority o n the rights of individuals outside the corporation yet still affected by its workings.The legal justification for the theory presents the corporation as a judicial person endowed with rights and duties of natural persons, yet not possessing the same characteristics. A judicial person in the form of a corporation begins its existence upon action of its component members yet its existence persists even after such members desist from their commitment, so long as one or more still remain or others should take the place of those who leave. However, being judicial persons, their existence is dictated and constrained by law. The laws clearly establish that the rights of stockholders from gathering their share from the company is secondary to the rights of customers, suppliers, local communities and the like to seek redress for grievances they might have incurred in relation to the company.Economic justification would bring in external factors affecting management capitalism. As the nature of the consumers, the effect upon the locality and the competition in the community converge to work upon the reality of running the company, the need to keep within the bounds of their duties surfaces. To state plainly, no matter the ideal management in capitalism prefers the benefiting of only their own management and patrons, the facts would prefer the practical giving back to clientele, distributors, and the like. There is then a greater benefit to the company’s longevity as result regardless to how such acts may translate to profits for the meantime.There is need to remember that there is a balance that must be sought. So far the playing field has been drawn so as to seem biased towards the rights of outsiders. The balance is struck in that Kantian capitalism permits the use of people as mere means to an end, when these people are conscious of the role that they play and give express permission to be used as such. The rights perspective stabilizes this situation by prov iding these persons must be active parts of decision-making regarding their participation in the company. The prevalent paradigm of respect for others and the preservation of rights will not be defeated then. It is then a joint future that the corporation seeks to address when they formulate plans.This theory, in law and in actual practice in the market substantiates reason. Efficient management would need to answer the company’s liabilities to the community. The externalities should be taken into account to further the progress of the company as ignorance of the same would result in long-term degradation of the quality of service produced. By following the theory of Kantian capitalism, the sting is taken out from the suppressive reign of corporations as costs are not passed onto outsiders but is accounted for by the persons causing them. There is then a redistribution of resources and a striking of market equilibrium.Ideally, markets operate to provide the best product or se rvice to consumers at the cost required by companies to produce such. The idyll of the market place requires the control of externalities not by the community but by the corporation. Thus long-term benefits are taken into account and not short-term profit. Kantian capitalism thus answers for an expanding and growing economy.A more stable economy would thus attract more investors, not just to mean that new corporations and more competitors are encouraged, but that more stockholders are encouraged to contribute to the growth of already existing corporations. The old goal of capitalism, to provide profits to stakeholders, is therefore still addressed. This time, even taking into account the distribution of such profit not just to the oligarchy or to a select few but to a more widely spread out class distribution. The arguments against capitalism and Rightist extremism is, in this way, buffered as the paradigm rotates closer to a central, or a right closer to center perspective.Works Ci tedEvan, W. and Freeman, R. (). â€Å"A stakeholder theory of the modern corporation: Kantian capitalism.† Ethical Theory and Business, 3rd ed. 1988.

Majority rule and power essays

Majority rule and power essays When looking at the writings of Martin Luther King Jr. in, A Letter From a Birmingham Jail and Henry David Thoreau in Civil Disobedience, one finds that each man takes a somewhat different approach to delivering a message, but the messages are in fact similar, as both call for a drastic change to majority rule. Both men share the desire for universal justice and they feel majority rule prevents this, as too small of a number of individuals can make unjust laws that affect a large portion of the population. Majority and minority are two terms that King and Thoreau use in their writing's, but their definition of each differs slightly. King sees himself as a part of a minority in the fact that, him being black prevents him from having equal rights under the laws of the United States of America. Thoreau sees himself as a minority because he does not have a say as to the actions of the United States government that is suppose to represent him and he is supposed to support. Both men call for action and use themselves as a model for how to take action. The motive for both Thoreau's and King's writing is based on race and how the United States government does not represent all of its' citizens. The issue of race is more at the forefront of King's writing, while proper (or improper) representation by the government is more of the issue that Thoreau looks at, with race as a key point. One of the few significant differences in both men's attempt to persuade the citizen's of the United States that their government does represent all men, is the level at which each protest. King's protest is grander in the form a large march, while Thoreau prefers to do his protesting on an individual level by not adhering to an unjust law and refusing to pay his taxes. Both men believe in accepting full responsibility for their action and all repercussions that come with their actions. This is evident by the fact that both men spent time in jail for t...

The Sepoy Mutiny Of 1857 Essays - British East India Company

The Sepoy Mutiny Of 1857 Essays - British East India Company The Sepoy Mutiny of 1857 As with any conflict or controversy there are always two sides to the debate, and the events in India during 1857 are certainly no exception. Given the situation in India during the nineteenth century it is hardly surprising that such a polarisation of opinion exists regarding the context of the rebellious events during that year. The British being in control of the subcontinent and their sense of superiority over their Indian subjects, would naturally seek to downplay any acts of rebellion. While the Indian subjects on the other hand would arguably wish to exaggerate and over emphasise the importance of these events, as a means of promoting the nationalist cause for self determination. The truth of the events themselves, does it lie towards the British account or the Indian pro nationalistic side, or could there be a certain amount of truth in both sides of the debate. Metcalf in his account cites three indisputable factors behind the outbreak of rebellion in 1857. Primarily he sees `accumulating grievances of the Sepoy Army of Bengal' as the most important factor. The reasons behind this `deterioration of morale' amongst the army lay with several reasons. Much of the Sepoy army was comprised of `Brahmins and other high caste Hindus' who assisted in promoting a `focus of sedition'. The `generally poor ezdard of British officers', plus the lack of improvement to the overall position of those men serving in the army also increased the level of tension. At this point it should be remembered that the `Bengal Army differed from those of Bengal and Madras', as the Bombay and Madras armies took no part in the rebellion of 1857. But the more pronounced military factor was the lack of British troops in the `Gangetic plain' meant that many areas were `virtually denuded of British troops'. These military grievances which although significant were not themselves enough to incite rebellion, as it took a perceived attack on the Sepoy religious institutions to trigger of the rebellion. The first of these perceived threats was that the British government was preparing to dismantle the caste system and `convert them forcibly to Christianity'. Although not based on fact the actions of some `pious British officers did nothing to dispel' the rumours to the contrary. Added to this British lethargy was the Brahmins who tended to be `peculiarly watchful for potential threats to their religion and caste'. Secondly, the introduction in 1857 of the `new Enfield rifle' with its distinct ammunition, which required the bullet to be `bitten before loading'. Rumours that the grease used on the bullets was either from the fat of cattle or pigs, which either proved `sacred to Hindus' or `pollution to Muslims', was interpreted as attacking at the core of the Hindu and Muslim religious beliefs. These rumours unlike those regarding the conversion to Christianity and dismantling of the caste system, did prove to have a factual basis, as the British government `withdrew the objectionable grease'. This belated action proved futile as the damage had already been done. However this only accounts for the military aspects of the uprising which display the version of events `accepted in official circles [as] basically army mutinies'. This version preferred by the British fails to acknowledge the level of `widespread unrest among the civilian population', who saw much of the British government's actions as amounting to interference and contempt for the `long established rules and customs'. Disraeli saw the causes of the uprising as not being the `conduct of men who were ... the exponents of general discontent' amongst the Bengal army. For Disraeli the root cause was the overall administration by the government, which he regarded as having `alienated or alarmed almost every influential class in the country'. Yet other British saw the overall social situation and government administration as having no effect in causing the uprising. For officials like Sir John Lawrence the `immediate cause of the revolt' was the concerns held by Sepoys over the new ammunition for the Enfield rifles. However, he sees this as just the trigger incident, with the root cause being the long term reduction in discipline in the army and the poor ezdard of officers in command. The British ezdpoint is to regard

Service Improvement Initiative Essay Example | Topics and Well Written Essays - 2000 words

Service Improvement Initiative - Essay Example The observation and information gathering process was focused on information such as various quantities in various containers and coming up with the short-notes on the guide. In addition, a period of four months was taken for the project trial using prototype short-notes which were followed by regular nurses meetings to discuss and monitor its progress. Resources Used Past and present fluid balance charts are essential in carrying out an audit to assess the effectiveness and in aiding better documentation. There was also the use of a measuring scale to determine the correct quantities in the containers. In addition, there was the utilization of excel application to generate the table used to enter the data for ease of comparison and analysis. Finally, there was the utilization of colour printer and laminating machines to print and prepare robust short notes. Who Was Involved The people who were involved include nurses and the entire team of healthcare professional assistants as well as other members from multi-professional field like the registrars, dieticians, occupational therapists and physiotherapists. Outcome/ Evaluation The fluid balance charts illustrate a better documentation of the fluid information. ... Finally, I intend to broadcast this idea for all healthcare workers. Introduction Haematology entails studying the blood, blood diseases, and the organs which form blood. Haematology also entails the study of diagnosis, prognosis, etiology, prevention, and treatment, and prognosis of blood diseases which affect the making of blood and its elements, for example, blood proteins, haemoglobin, blood cells, and the mechanism of coagulation (Nathan, Orkin, Ginsburg & Look 2003, p. 12). Health expert’s daily responsibility largely entails the treatment and care of patients suffering from haematological diseases (Department of Health 2007, p. 31). Fluid care is essential for people suffering from haematological diseases. Fluid management helps in the reinstatement of circulating volume and adequate management of blood element replacement. Also, haematopathologists and haematologists usually work together to develop a diagnosis and provide the most adequate therapy if required. This pa per will look at a service improvement initiative within the haematology ward (Chin 2008, p. 54). The paper will examine a service improvement initiative that I hope will be helpful for patients in the haematology ward. This point of view was initially highlighted when talking about my pledge with my mentor. My pledge is to always keep my patients hydrated. In addition, the conversation assisted me to develop a strategy utilizing the NOLAN technique, PDSA (Plan Do Study Act) so as to facilitate the service improvement. The paper will go on to evaluate a number of theoretical aspects including change Management, accountability and responsibility,

An Analysis of The Famous Sushi Pants Story by Tucker Max; Essay

An Analysis of The Famous Sushi Pants Story by Tucker Max; - Essay Example The stories are entertaining, highlighting his views about women, excessive consumption of alcohol and drinking games, which lead to him insulting people, and embarrassing sexual encounters. Whether the stories are true or overly exaggerated perhaps is irrelevant, as one of his stories, which is in his popular publication and on the website is the â€Å"famous sushi pants story† (Max, 2006), and which recognizes and emphasizes on a familiar sequence of events individuals follow during a night out drinking alcohol, and commonly defined as binge drinking (Measham & Brain, 2005). Binge drinking is when an individual takes six or more standard drinks in one given period (WHO, 1994). Binge drinking is a common drinking behaviour in Ireland (SLAN, 2007). The impact of alcohol relies on the amount taken, although alcohol is a depressant it can have a stimulating effect. Some common effects following consumption include a sense of dis-inhibition, social freedom, and excitement, the proverbial ‘Dutch courage’, and a warm feeling of enjoyment. However, at higher doses alcohol can affect the cerebellum, which results in poor balance and slurred speech (Drinkaware, 2014). The ‘Sushi Pants Story’ is one of a young mans shamelessness. Morality is rarely discussed. However, moments during the story the author has inscribed remarks, â€Å"remembering past encounters with the law, and realising there is no one around to bail me out of the county lock up, I summon up every bit of adrenalin in my body to sober up, I apologise again† (p.6). There appears to be disapprobation or at least of an egressing consciousness that there is something "wrong" with this behaviour. Additionally, there is a way in which this story records the pain and sorrow of a young man whose life while in certain aspects is in good order, in other ways has careened out of control.

Globalization as understood and explained by corporations Essay

Globalization as understood and explained by corporations - Essay Example This research will begin with the definition of globalization as a global or universal phenomenon of political, economic, cultural and technological exchanges that come up as a result of contemporary communication, legal infrastructure and political willingness to open links across borders to enable international finance and trade. In general terms, it is a term that stands for the close ties between people and states of the world culturally, economically and politically. On the other hand, antiglobolization is a term used to refer to the critics of globalization in ideological aspects. They argue that globalization is a concept invented to favor the elite. In their views factors such as global migration from one country to another have led to increased security lapses. They have also attributed globalization to environmental degradation which has resulted to the sprouting of slums in developing states. According to globalization school of thought critics, globalization has resulted to uneven distribution of the wealthy which in turn has led to selective economic booms globally which is the main cause of informal settlements. To counter One another’s assertions in regard to the merits and demerits of globalization, both the critics and the proponents have fronted several arguments in relation to the economic, political and social aspects of globalization. Aspects of the economy that are majorly associated with globalization include investment, trade, and migration.... They assert that by countries accepting to get into foreign and regional financial schemes, they automatically lose their financial sovereignty and in turn embraces foreign policies may be contrary to the unique needs of its citizens. The other view is that multinational corporations may acquire excessive power in a particular country which may in return compromise the needs of the citizens in general. Proponents perceive that, globalization has played a key role especially in political sphere an argument which has received major backing from globalization nationalists. For example, they have a uniting factor in the view that International institutions such as World Trade Organization have positively influenced political ties among member states. Dividing the two sides in the middle is the issue and the role of technology in globalization. Proponents have identified with the remarkable positive contributions predisposed by technology such as faster access to information and more jobs created such us the online jobs. On the flip side, critics have expressed deep reservations on the security lapses that technology has exposed most countries to as a result of technology .They have also expressed concerns on global moral decadence that has been wide spread as a result of globalization through technology. 2. What explains the very different effects that globalization and world economic recession have had on U.S. households as compared to the effects that globalization and world economic recession have had on individual European households? Currently, America is facing serious economic challenges and possibly the worst recession of all times. Though recession hit almost all parts of the world, the United States is yet to dust itself of from the

Cognitive Therapy Case Conceptualization Essay Example for Free

Cognitive Therapy Case Conceptualization Essay Elena is an adolescent female, coming to the therapy process demonstrating through actions and words a great deal of anxiety and overall apathy for her situation. Elena is a smart, socially engaged Mexican American attending public high school. She opens the session with presenting problems regarding conflict over what she might do after high school. Preliminary conceptualization from a cognitive perspective Overall, there is an obvious feeling of disempowered regarding her right and or ability to make life decisions. She comes from a close-knit family, though some of her siblings have moved away to seek out goals beyond those that they may feel their parents are putting upon them. She has recently begun to disengage academically and socially as she feels the urgency of choosing to adhere to family tradition or to go out on her own, like her peers. Though she says she has not yet made a decision, know that cognition mediates affect and behavior (Friedburg 101). From this perspective a therapist might conclude that her recent apathy toward academics and isolating herself from her peers show that she indeed is letting the thoughts of â€Å"I must listen to my parents† drive her life perspective. It is promising from a cognitive standpoint, that she shows some jealousy toward her boyfriend and others: Perhaps the anger when discussing her family dynamics and recent history is most telling that Elena could benefit from Beck’s Socratic dialogue. The pluralistic views that come from her own identity within her biculturalism are strongly embedded, and the therapist demonstrated this by demonstrating lots of open questions. Letting Elena focus on herself as an individual rather than a Mexican-American could lead to meaningful exploration and collaborative cognitive change to help Elena feel more empowered. When counseling adolescents from a cognitive perspective the counselor must remember that under any circumstances this may be the first time that these clients might see their actions and behaviors, and question the beliefs that may have become embedded during childhood. Elena obviously needs a relatively short-term look into these feelings due to her grades slipping and applying for colleges, if she so chooses. Asking a client â€Å"what is going through your mind right now† (Murdock 337) is one of the base approaches to beginning to help the client recognize their individual thought patterns. This is a question that is difficult for many adults, and though adolescents in general can be more open to change, Elena’s worldview as a bicultural young woman is overpowering any other automatic thoughts that she might have; it is culturally appropriate for a young Mexican American to disregard her own thoughts and needs for the good of the family—which Elena does in fact voice (Rochlen 2009). As an observer to this case scenario, the challenge, due to age and culture, seems very difficult. The video demonstrates this strong schema Elena has developed that exudes this overwhelming disempowerment. I believe this schema of overall disempowerment is deeply embedded and will be difficult to challenge through cognitive therapy. Additionally, Mexican culture tends to see the counselor as â€Å"expert† and the collaborative aspect of cognitive therapy may prove to be at the least uncomfortable for Elena, if not ineffective. Elena may continue to rely on others’ to make decisions for her, to give her an unconditional guarantee (Corey 107), if this base belief cannot be penetrated due to adherence to cultural tradition, fear of change, or if Elena is unable to begin to identify these automatic thoughts. Possible cognitive strategies. In general, Latino Americans traditionally have strong family bonds and honor generational wisdom (Sue 377) Through the current political venue of the United States and popular culture, Mexican-Americans may fall prey to stereotypes and inherently feel a disconnect or poor self-image: American beliefs certainly account for this inner struggle Elena is feeling. Because this is pervasive and overarching in American culture where to begin with Elena in imperative. There is a lot behind these feelings, and as an adolescent who is struggling the counselor should take these omnipresent cultural truths into consideration. It is promising to me that Elena is already speaking about her siblings: I see this as an open door for initiating questions that challenge Elena’s view of herself as a young Mexican American. I would certainly recognize Elena’s frustration and give lots of positive regard as she speaks about her presenting problem. Cognitively, I would go back to Elena’s conversation regarding the varying paths her siblings have chosen. I would respectfully move through this aspect of cognitive therapy so as to not threaten Elena’s loyalty to her family. Since Beck’s model is based on a leading rather than a more confrontational approach, I would use this to my advantage to allow her to explore her emotions about her siblings and their life choices. I see this as an aspect of Elena’s life experience that may allow Elena to begin to explore self-identity outside of the effects of biculturalism. Keeping the central focus of thought exploration on how she might challenge her beliefs about her life choices through reflecting on her siblings’ life choices may be a safe way to allow Elena to begin connecting the deeper thoughts behind her ability to make life choices. From a cognitive perspective and the lens of cultural identity, my goal for Elena would be for her to begin understanding that many are facing overwhelming decisions within their own cultural context. At some point everyone must decide to respect family wishes or go out on her own. Elena would be challenged to explore the beliefs she holds regarding herself as a Mexican American; she could begin to see how the complex construct is not a means to an end. Helping Elena expose automatic thoughts and change subsequent behaviors could serve to identify the struggle she will face as a bicultural woman in America today. Obviously, this grander focus this approach toward the â€Å"big picture† provides empowerment, but is daunting. Collaboratively, it would be ideal to praise Elena for exploring her identity on a grander scale. At this point, I would encourage Elena to do some homework: Her recent social isolation undermines her support system and exploration of self-identity. Many of her friends to do not sound as if they are struggling as bicultural adolescents: Meeting with a Latino cultural group on her local college campus would be an ideal way to allow her to feel empowered as well as supported. I am sure that many others have faced this kind of multicultural dilemma in their formative years, and have come up with myriad life choices. Though I can help Elena begin to understand and possibly question her core beliefs that drive her behaviors, she will need safe and pertinent ways to explore them. Elena is a very intelligent young lady, and I do think from our observation that she inherently knows that as well. Finding places and people with whom she can identify will empower her—not pressuring her into making a decision about her next step in life; with a goal toward hearing other stories of biculturalism in America and give her a comfortable place to explore her wishes for her own future and how she might find congruency between her choices and her heritage. I am certain that once her belief of what it means to be Mexican-American is challenged in some authentic way, she will begin to explore her automatic thoughts about cultural identity. My hope in working with Elena from a cognitive perspective is that she will begin to see her own identity and realize how her own thoughts had created a situation that most certainly is not the only possible scenario for her path in life. Relevant multicultural considerations From the perspective of a bilingual educator and a culturally aware individual, I was ultimately unable to separate Elena’s biculturalism from the cognitive approaches and questioning that I would practice with Elena. Though this aspect of Elena’s life situation appears hopeless to her now, I believe through finding authentic ways to identify with successful, independent Mexican-Americans she might begin to expose the prevailing automatic thoughts leading her to these isolating, dichotomous conclusions. The last relevant multicultural aspect that I have not addressed is it would be imperative that I find an opportunity to speak with Elena’s family, and connect them with other families who are raising children in a bicultural environment. This is ideal because Latino families need opportunities to be involved in the community and support one another in myriad ways. non-productive cognitive approaches Note how at the beginning of this integrated discourse regarding Elena’s pull toward family tradition and sense of loss for her dreams of going to college I was careful to note which door felt safe and respectful to collaboratively open with Elena. Siblings, cousins, aunts and uncles may â€Å"stay out of family business† such as the pressure from her mother, but it would be culturally insensitive for me to have Elena challenge her thoughts and risking her attaching them to family ties. That is already were Elena is, and traditionally Mexican-Americans see the counselor as â€Å"expert,† which could disengage long-standing family traditions and dynamics. I am convinced that approaching Elena through questions about herself, her friends, her academic life, and family would have made her feel that cognition is knowable and accessible, which is an underlying foundation of Beck’s theory. If a counselor were to solely base their approach, without multicultural considerations, on cognitive therapy with Elena as an individual it could serve to not allow herself to fully feel her human emotions, nor to bring awareness that change is central to the human process. I do not think asking Elena to explain how her beliefs construct her reality without first finding meaningful ways for her to relate to others outside of herself could she effect any change at all. Cognitive therapy, through the lens of multiculturalism, must always consider the bigger picture of what their life perspective really is: If challenged directly about her mother Elena may have only further solidified her commitment to fail at school to have a concrete reason to obey her parents.

A Marketing Analysis Of Pipers Crisps Marketing Essay

A Marketing Analysis Of Pipers Crisps Marketing Essay A SWOT analysis is a useful approach; it helps to examine a business overview position in relation to its internal and external environments. A SWOT analysis is and how it can be used to assess and plan for business developments(Book 1 what is a business PG 30) From the SWOT analysis; the human resource management, accounting and finance, and marketing functions need to be strengthen. There is no clear organisational structure within the business. The accounting function seems to be lacking clear information on pricing and areas to sell their products. The marketing function seem not to have a clear marketing strategy, as there are no clear lines for targeting customers or promoting the crisp brands. How to strengthen Piper Crisp: Human resources function- Clear organisational structure Accounting function- Set price for their products with more places to sell their products nationally and internationally Marketing function- Needs a clear marketing strategy with co-ordination, involving the 4 Ps price, product, promotion and place to improve the marketing targeting Q B. Piper crisp is a small business and its less likely to have a formal organisational structure. However, it will have its own characteristic culture. Two examples are from Drennan 1992, who proposed there are 12 key factors that shape the culture of a business; the influence of a dominant leader the vision, management style and personality of the founder or leader in a business often has a significant influence on the values that the business tries to promote (Book 1 What is a business PG 47) Having a strong idealistic leader is a common factor Pipers Crisps will have such a defining culture. This is illustrated in the case study by A Albone refusal to sell his crisps for Harrods and Prà ªt a Manager because of his ideals. The second factor that will influence the culture will be its goals and belief goals, values and beliefs reflected in objects, actions and language, that is, in Trice and Beyers symbols (Book 1 what is a business PG 47). The employees will have a common goal and belief within their company. This is showed in the case study by Pipers now creates special packets that include an Eastern Airlines jet in the picture on the front along with other subtle plugs for the airline (ECA PG 9) Piper crisp having a strong leader is where the culture will evolve from, he stands up for his ideals and he is not easily swayed by money or more business, this is showed by him turning down business from Harrods, Prà ªt a manager and major supermarkets. Question 4 Marketing function The marketing mixes are a combination of price, product, promotion and place that help to deliver a product in a successful approach to customersMarketers can influence this positioning by manipulating the marketing mix (Book 4 An introduction to marketing PG 16). Piper crisp does not have a very clear marketing strategy as they are the most expensive crisps on the market. Plus they have limited places to sell their crisp. However relationship marketing through promotional communication seems to be used to attract and keep customers. Francis Buttle 1996 theorized that products today are generally the same, thus its hard to find a clear difference. Product quality has become generally high and businesses have found it increasingly difficult to compete on superior quality alone as most competitors are able to offer similar quality. This is forcing businesses to seek competitive advantage in other ways (Book 4 An introduction to marketing PG 19) Piper crisp is achieving this marketing relationship by not selling in normal supermarkets and turning down well-known businesses to promote their own brand of high quality crisps, creating brand loyalty by stimulating the public awareness by not selling out. This is demonstrated in the newspaper article entitled: The rural revolution by Gareth Chadwick. The Independent Sunday, 20 March 2005 Pipers crisp can increase sales by increasing the use of free publicity of newspapers, media coverage and the internet. This can be achieved by using the internet to promote public interest at a national and global scale to sell their high quality products. Thus amplifying the issues of being a small countryside company trying to take on bigger companies, hopefully this will gain public support to purchase their crisps which would be indicative of the publics ongoing support and solidarity. This is showed in the chart below. Figure 4.4 .The promotional mix (Source: Blythe, 2001, p. 175, Figure 9.3) Q. B To develop a profitable relationship; the internal (Micro) and external (Macro) environment shows a marketing relationship that suggests that Piper crisp is focused on the lifetime value of customers and suppliers. From the case study These suppliers all have a story to tell and we tell it on the packets. Its a kind of joint branding, said Albone. We built our business on our relationship with suppliers (ECA PG 9). This shows that the Biggleswade Company and the Fiaz family are local suppliers and are part of the crisp branding. By building long-term relationships with a smaller number of suppliers they can ensure reliability of supply, both in terms of quality and delivery (Book 4 An introduction to marketing PG 26) The customers are also having a long term marketing relationship with Piper crisp. This is showed in the case study. He argues, undercut his core of original customers; those who backed him in the early years. These are the people who helped me and helped my business (ECA PG 9). This shows that Piper crisps values their customers opinions. Figure 2.1 shows this relationship Customers/ Eastern Airlines Pipers Crisp Biggleswade Fiaz family Q. C From Piper crisp SWOT analysis; two pressing human resources problems are according to Fowler 1996. There are no clear organisational structure in place which includes policies and aims. Secondly, Piper crisp must have the right staff in the right areas of the business, especially if there is a shortfall of quality people to hire. To run a successful business everyone must knows their area of reasonability. Different functions are responsible for making different aspects of the business happen, but have to work together so that overall objectives can be achieved (Book 1 What is a business PG 59) Two problems the accounting and finance function faces are; there is not a standard selling price in the stores for their crisps, this is the basis of accrual accounting; the gross profit The idea is that each sale generates a profit which equals the sale price less the cost of whatever was sold (Book 3 An introduction to accounting and finance in business PG 37); the function has no idea what their products actual selling prices are in the stores. Secondly, places to sell their crisp are limited because A Albone does not want to sell in certain place for example; super markets I dont want to sell to supermarkets, nor produce own label crisps, (ECA PG 9) Question 5 The term power is used to identify an action that someone would not necessarily do without being told or promised something in return. Power, in the human context, has long been recognised as the ability to make someone do what they otherwise would not (Book 5 Different ways of looking at business PG 42). According to Watson, 2001, pp. 322-3, there are 3 dimensions of power. In Piper crisp there are 3 dimensions of power An interpersonal dimension An organisational-structural-cultural dimension A societal-structural-cultural dimension. The interpersonal dimension face of power is on a personal one to one level, this is showed in the case study by R. Lake persuading A. Albone to make crisp for his airline. Although A. Albone said no initially, but it still happened- Richard Lake who owns Eastern Airlines, he says. He wanted us to make Eastern Airline crisps. I said no- Pipers now creates special packets that include an Eastern Airlines jet in the picture (ECA PG9) The organisational-structural-cultural dimension is about the organisational relationships within Piper crisp company. A. Albone is the managing director and also 1 of 3 founders of Pipers crisp. Thus A. Albone will manage the company as he sees fit and his employees will follow his instructions. Plus there are 2 other men that help to invest money to form Pipers crisps. However its A. Albone decisions not to sell to Harrods and Prà ªt a manager. This would have increase sales within the company thus increasing the return on the 2 men investments, selling to the Prà ªt a manager or Harrods did not happen. This is showed in the case study- despite the personal invitation from the nations most famous grocer to produce branded crisps for one of the worlds most famous stores, 44-year-old farmer Alex Albone politely declined and Albone heads the sales team of three (from a staff of 15) (ECA PG 9) The third face of power is the societal-structural-cultural dimension; this involves society. This is when people or groups in society exerts power on someone or the company to do something they would not necessarily have done, this also can be reversed, this is illustrated in the case study by Piper crisp customers. Their customers are disempowered; they have to buy their crisps in certain locations and not readily available in supermarkets because of Pipers crisps decisions not to sell to major retailers. Selling via the likes of Tesco or Sainsburys would also, he argues, undercut his core of original customers; those who backed him in the early years. These are the people who helped me and helped my business. If I sold in the supermarkets it would undermine the value of the brand.(ECA PG 9) Q.B PEST analysis stands for political (P), economic (E), social (S), and technological (T) analysis and describes a framework of external environmental factors. I am going to use this model to discuss Globalisation, Technology and Networks in Piper crisp Globalisation- is term the expansion of business activities It can be defined simply as the expansion of economic activities across political boundaries of nation states (Book 5 Different ways of looking at business PG 32). This is the most important trend. P. In the present; Piper will have political support being a small countryside employer. This is showed by Pipers receiving a grant fund to be started teamed up with two friends to invest  £100,000 plus some grant aid to set up Pipers. (ECA PG 9) In the future Pipers should be able to expand into other countries as there is improved free trading and reduce taxations within the UK and EU borders for small businesses. E. In the present Pipers is economically stable as they are making a profit Last year he saw pre-tax profits of  £80,000 on a  £1.3m turnover. This year he is looking to sell £2m worth of crisps (ECA PG 9). In the future Pipers is looking to increase sales to  £2 million, this can be archived by increasing exports to Norway and Ireland. S. In the UK society we like to eat lots of junk food We are a nation of snackers. (ECA PG 9) In the future this concept is a good working model and Pipers should be able to use this concept in different countries. T. Pipers is a small countryside employer. Piper is very traditionally based Provenance is very important to us. (ECA PG 9) In the future there is room to improve with new machinery for faster production and the use of the internet to market their products. Technology- Is the development of systems to indicate improvement; this can also be information the development and growth of technological innovation which simplifies the production process (Book 5 Different ways of looking at business PG 17) P. In the present Pipers are using the newspapers to gain public support about their issues of being a small town manufacturer taking on the big chains in Harrods and Prà ªt a manager I dont want to sell to supermarkets, nor produce own label crisps, (ECA PG 9) This will be a local political debate about the support of small enterprise. In the future if Pipers continue to view their issues via the internet and mass media coverage this might be a national political issue Business is booming again in the countryside but it needs more support if it is going to continue to grow The Independent Sunday, 20 March 2005. E. In the present Pipers will more likely be using information technology, to calculate their exports and accounts Last year he saw pre-tax profits of  £80,000 on a  £1.3m turnover. (ECA PG 9) In the future this can be improved with new software for more timely and accurate information. S. In the present, Pipers is using also using information technology to market their products to society. In the future the internet and mass media can be used more to target consumers. T. In the present, Pipers might be using airplanes and trucks to distribute their products locally and internationally it means Pipers crisps are available across the UK (ECA PG 9) In the future; Pipers might be using more airplanes to distribute their product nationally and internationally because it adds greater value or return to the business. Networks- are used to describe flexibility of teams or smaller divisions within business for a business to be flexible and manage quick responses without tying up resources (either assets or people) that are needed for other functions (Book 5 Different ways of looking at business PG 29) P. In the present, Pipers does not have much flexibility in dealing with political issues, a tax increase on small businesses might be detrimental to Pipers financial overview But rural businesses make a surprisingly healthy contribution to the overall performance of the UK economy (ECA PG 9). In the future, Pipers might be able to pressure governments, if the company increases in size and is large enough to cause mass unemployment, by ceasing operations in a certain country or town. E. In the present, Pipers have a profitable relationship with their suppliers. They are part of the crisp branding These suppliers all have a story to tell, and we tell it on the packets. Its a kind of joint branding (ECA PG 9). In the future, pipers might want to buy these small suppliers to secure the branding rights and increase the efficiency of the supplier chain. S. Presently, Pipers is using their brand to create loyalty from customers. In the future Pipers might have a reward scheme or promotional cards to buy crisps at discount prices, thus reducing the need for general marketing. This will provide Pipers with a database of customers names and addresses. T. Currently, Pipers is using information for marketing and sales. In the future this can be improved with new software and by the use of internet technology to increase sales. Word count: 2489